How To Hire A UX Designer

I like to start with people who are experienced and interesting. Despite visual design weighting almost as a liability in resume reviews today, I look for designers who can communicate quickly in pictures...


Guerilla User Research

A few years ago I worked as a designer at the corporate headquarters for a national real estate company. We had plenty of budget for design and marketing, but basically no budget for usability testing in spite of its importance. Here’s what we did.t....


Communicating Design

Explaining design decisions requires the ability to discern the difference between the objective and subjective. Engineering is objective - the thing works and plays or it doesn’t. A bridge can mathematically sustain a load of 20,000 pounds or it can’t. Design is subjective...

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Good Design is Appropriately Elegant

Misano is an industrial designer working on a project with a collaborative team to create a set of kitchen utensils for users with moderate to severe arthritis. The design constraints for the project required that the tools be easy to hold without....

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Good Design is Comforting

Monica is a freelance designer working on a login experience for a national bank. One of her challenges is the layout of information on the landing page, after the user’s credentials are accepted...

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Good Design is Aspirational

Marco is a designer at a Los Angeles studio tasked with developing a new electronic dashboard interface for a car. In his benchmarking he finds that the products of lots of companies compete at a low level. He consults with his UX lead, Mary...

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Everyone Together, Far Away

Organizing teams around products rather than discipline to improve investement and the speed of decision making in software teams...

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Structural Grids

Using grids to increase stability, organization, and credibility among users....

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Typography and Font Hierarchy

The application of font stacks to website development increases readability, heirarchy, and stability...

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