Fred Hutch: Target You

I designed awareness campaign for Fred Hutch designed to discourage tobacco use by highlighing the way the industry recruits college students as customers. This work won a Sappi Ideas That Matter Award.

User Experience Designer Seattle

In the words of my client

“This campaign has the ability to elicit an emotional response among tobacco users and non-tobacco users, inspiring all viewers to examine Big Tobacco's strategy for recruiting and retaining 'replacement customers.' The thought-provoking nature of this campaign is strikingly valuable given its applicability and relevance to the diverse student populations at our participating colleges.” - Jennifer Hymer, Fred Hutchinson Cancer Research Center

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