Windermere Real Estate

User research told us that homebuyers wanted to see big photos fast, listings on a map, and additional information on hover and in a list. Our budget was small, so I performed usability testing once a week at a coffee shop in the building. I then redesigned the site from the perspective of an optimized experience starting with a single searchbox.

Problem

Conducting user research on a very tight budget to see how real estate buyers want to look for new homes.

Action

I negotiated for and facilitated informal usability testing once a week at a coffee shop in the building.

Result

On discovering that homebuyers want to see big photos fast, listings on a map, and additional information on hover and in a list, I redesigned the site from this perspective starting with a single searchbox.

User Experience Designer Seattle User Experience Designer Seattle

Seattle WA USA        Contact / LinkedIn